![]() More often it was really mundane stuff, like customer service, real-time updates and company blog posts. Sometimes that was the cringey business of taking a bank shot off of a TikTok meme, like a dead Sonic the Hedgehog wishing Grimace a happy birthday from a pool of purple goo. Balloon Boy Twitter, Four Seasons Total Landscaping Twitter, 30-50 feral hogs Twitter), the platform was a place where brands could park and reliably communicate to their customers. When you get past the stuff that actually made Twitter fun (e.g. And unlike on Bluesky, the Brands are pouring in - and they’re most of the equation for Meta. So what is Threads, exactly? Right now, less than 24 hours in, it’s a chaotic and celebratory refuge for people relieved to simply have a version of Twitter that actually works. ![]() Happily, it isn’t 2023’s Twitter either, with its Musk-imposed rate limits, newly Nazi-friendly policies and unpaid bills. Nor will it be Bluesky, a fleeting locus of glee and chaos that’s recently made some worrisome moderation missteps and remains mired in its ties to Twitter co-founder Jack Dorsey (whose famous last words were “Elon is the singular solution I trust”). Threads isn’t Mastodon, with its mildly Byzantine sign-up process and thoughtful community of open source enthusiasts. Getting started on Threads is a seamless process for normal users, but most importantly it’s frictionless for brands, government officials, influencers and celebrities - so frictionless that 30 million people signed up in less than 24 hours. People are flooding in, mostly thanks to Meta’s shrewd decision to whisk people over to Threads straight from Instagram. Now, we’ve got options - maybe too many at this point - and Meta’s newly launched Twitter clone Threads just opened its doors. There are many Twitters now, but we may never have another Twitter again.Īs the eminent Twitter of its time, Twitter served up a lively, often incoherent mix of paradigm-shifting cultural phenomena (Arab Spring, the Me Too movement, Black Twitter), breaking news, corporate existentialist brand building, tweet-addled U.S.
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